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Pull force is the highest possible holding power of a magnet. Measured in kilograms, the pull force indicates how much weight the magnet can hold when adhered against 10mm thick mild steel with flat and direct surface-to-surface contact.
Is a disc magnet that is axially magnetized completely north on one flat face and completely south on the other flat face.
Yes that's correct. An axially magnetised magnet is north on one side, south on the other.